CRM Data - The Key To Profits
"In God we trust. All others bring data."
Robert Crandall, former CEO of the AMR Corporation.
Any successful business understands the value of data, it is the key to implementing a successful business intelligence strategy.
Well, simply put data is required for companies to monitor their Performance Indicators and unless management focuses and defines these indicators there is no road map to show where the company is coming from or for that matter where the company is headed.
Lets take a very simple performance indicator. As manager of your business, do you know how many incoming phone calls you get in a week requesting information? how about for the month? You see the data for the calls is there probably on a sticky note or on the back of a scrap paper. What ikeeper allows you do to is capture this easily in a simple 'form' that can be made available to anyone in your office online. What we are doing is centralizing the data, which can later be sliced and diced to see how your organization is performing in a matter of minutes. Compare this to the call logs scattered all over the place on scrap paper, stickies and back of notebooks. In both the cases the data is there, its just a matter of which system gives you access to all that info quickly and efficiently.
"If senior leadership uses business intelligence tools and data, it becomes contagious and everyone else throughout the organization starts using intelligence"
Steve Phillips, Sr. VP of Avnet Inc., a $14 billion company that makes electrical components.
Another major aspect of any businesses success is defining a business process. Major companies spend huge amount of resources to make sure that a process is in place for each activity done by an employee. This ensures business continuity even when the employee is different. With iKeeper when you define a form to capture the data what you have done is defined a process. Yes, its that simple. In essence when you define a form you have eliminated the need for each employee to figure out how best to capture certain information. You have defined for them what is needed and where it needs to be. With iKeeper each record entered shows who it was updated by and when it was updated, this ensures data integrity and relevance.
The best part is iKeeper is easily configurable. It is as simple as defining fields in a spreadsheet so any business can customize it on the fly without needing a dedicated IT person.
So who can benefit from using iKeeper? The answer is simple Anyone and Everyone who wants to streamline their work and become more productive.
| Check out a DEMO to see how simple implementing iKeeper is. |

